About - Own Money

At Own Money, we believe in the power of financial empowerment.

Our mission is to guide and support you on your path to prosperity, ensuring that you have the right experts by your side at every step of the way.

We’re committed to your financial well-being, and we understand that each financial story is unique.

With our expert guidance and holistic support, we empower you to take control of your financial destiny. Driven by you, navigated by us, we’re your partners in the journey to a work optional lifestyle.

Your prosperity is our priority and together, we’ll get there.

Rory Sercombe MFPA

CEO

Rory Sercombe MFPA

Director – Own Home Loans, Own Financial Planning, Own Property Advisory, and Own Money Coaching

With over 20 years’ experience in finance and property Rory is so proud to have developed Own Money. Bringing an amazing team together to bring his vision to life. He is passionate about giving every Australian access to the best financial advice, regardless of where they are on their path to prosperity.

Jamie Daou

Head of Growth

Jamie Daou

As Head of Growth at Own Money Coaching, Jamie drives partnerships, strategy, and expansion across Australia’s leading financial wellbeing platform. With experience in property, finance, and business development, he’s passionate about helping individuals and organisations build financial confidence through practical education and coaching programs that inspire real results.

Harper Sercombe

Finance Broker

Harper Sercombe

As a Finance Broker and Client Services Manager at Own Money, Harper focuses on helping clients make clear, confident financial decisions. With a strong understanding of lending and client experience, Harper works closely with clients to structure loans that support both their immediate needs and long-term goals.

Kheng Tu

Commercial Broker

Kheng Tu

Director – Own Commercial

A commercial lending specialist with extensive banking and finance experience, providing tailored solutions across business loans and commercial finance. Known for strategic thinking, strong communication, and a client‑focused approach, delivering clarity and confidence to business owners navigating complex lending needs.

Sandra Strah

Mortgage Broker

Sandra Strah

For over 30 years, Sandra has been a part of the Financial Services industry. Starting in banking, she held various roles, including Loans Manager. Armed with more than 15 years in Financial Planning, an Advanced Diploma of Financial Services (Financial Planning) and a Diploma of Finance and Mortgage Broking Management. Sandra uses her expertise to produce personalised financial strategies explicitly created to reach her customers’ financial goals.

Mark Williams

Buyers Advocate

Mark Williams

Mark Williams has over 20 years’ experience within the financial services industry (Actuarial & Information Technology Sectors) developing systems to support the Financial Planning Workforce (Norwich Union Life Australia/Aviva). Marks’ property journey started with the purchase of his first property in 1987. Specialising in guiding individuals through education, he employs a goals-driven, long-term strategy approach.

Kane Draper

Client Partner

Kane Draper

Buying his first home at 18 ignited a passion for property investment that has driven him ever since. He understand firsthand the challenges and rewards of entering the property market at a young age, and this experience fuels his dedication to helping others achieve similar success. As a seasoned coach and advisor across multiple industries his goal is not only to thrive within the property market myself but to empower his clients to create sustainable wealth through their own property portfolios.

Erin Moran

Money Coach

Erin Moran

Erin Moran is a passionate and experienced Financial Wellness Money Coach dedicated to empowering individuals and families to achieve financial clarity and freedom. Erin believes that financial success isn’t just about the numbers—it’s about creating a life that feels abundant and fulfilling. With a wealth of experience and her personal touch, she’s here to help you take control of your finances and claim the life you deserve.

Alex Rankin

Financial Planner

Alex Rankin

Alex holds a Master’s in Financial Planning and has honed his craft over a decade in the financial services industry. His core belief is that impactful financial advice empowers clients to maximize their life’s potential.

Alex specialises in strategic property planning, investing, superannuation, personal insurances, debt and cash flow management, and much more. He is dedicated to providing tailored financial solutions that help clients achieve their goals and secure their financial future.

Darren Sheean

Finance Specialist

Darren Sheean

A vibrant and trusted finance specialist with extensive banking and finance experience, bringing strong analytical, credit assessment, and customer service capability. Known for strategic problem‑solving and high‑quality lending solutions, delivering tailored commercial and consumer finance outcomes while building lasting client relationships through clear communication and exceptional service.